Are we truly doing skincare…
Or just following trends?
By Sarah, minimalist, skincare lover, always curious. (and Glowery community member!)
We’ve all been there, scrolling through our feeds, seeing influencers apply 8 different products to their face in 5 minutes, then boom, they’re glowing. And suddenly, we feel like we have to try it. After all, everyone’s raving about it. But here’s a question I can’t help but ask: Are we really doing skincare, or are we just following trends?

The skincare trend trap
In today’s fast-paced beauty world, it’s easy to get lost in the trend cycle. Every few weeks, there’s a new product that promises to be the answer to all our skincare problems. From viral face masks to the latest “must-have” serum, it feels like we’re constantly chasing the next big thing. But what happens when we fall into this trap?
While it’s tempting to think we need the latest product to achieve perfect skin, it often leads to confusion and frustration. We buy into these promises, only to be left disappointed when the results aren’t what we expected. Maybe your skin gets irritated, or you realize the product wasn’t suited to your needs at all. Worse, you find yourself with a cabinet full of half-used products, wondering what went wrong.
The real secret to glowing skin
So, what’s the real secret? It’s simple: skin care is personal. Your skin is unique, its needs change based on the weather, your stress levels, sleep, and even your diet. What works for someone else may not work for you, and that’s okay. It’s time we stopped relying on trends and started listening to our skin.
Instead of constantly chasing after the next viral trend, it’s important to understand the basics of skincare. Your skin doesn’t need to be overwhelmed with endless steps or experimental ingredients. Sometimes, the best routine is the simplest one: hydration, protection, and barrier repair. That’s it. No need to complicate things with unnecessary products that can strip your skin of its natural glow.
The simple, effective, and safe approach to skincare
In a world of endless skincare options, it’s easy to get caught up in the desire for "instant results" and quick fixes. But the truth is, effective skincare is about consistency and simplicity, not the number of products you use. The more steps and ingredients you introduce into your routine, the more you risk overcomplicating things and confusing your skin.
Here’s the thing: your skin is naturally capable of maintaining balance, but it needs the right support to do so. That means giving it the basics : hydration, nourishment, and protection, without overwhelming it with unnecessary products. When you simplify your routine, you allow your skin to function more naturally, without having to fight off an overload of harsh chemicals or conflicting ingredients. It's about working with your skin, not against it.
Taking care of your skin doesn’t need to be a multi-step ritual : it can be straightforward and still yield great results. Focusing on essential ingredients that support your skin’s natural functions, like hydration with ingredients such as hyaluronic acid, or strengthening the barrier with ceramides, can go a long way. Instead of chasing every new trend, focusing on core needs will bring you closer to healthier, glowing skin in a way that feels effortless.
Take a step back and reevaluate
So next time you find yourself scrolling through yet another skincare trend, take a moment. Pause and ask yourself: Is this something my skin truly needs, or am I just following the crowd? It’s time to shift the focus from external expectations and start embracing what really works for you. The real glow comes from understanding your skin’s needs, not from jumping on the next viral hack.
Skincare should empower you, not overwhelm you. When you start treating your skin with respect, giving it exactly what it needs and nothing more, that’s when the magic happens.
Here’s to doing skincare the right way, your way.